Corporate Branding – 5 Things Your Sticker Advertising Must Have
Mark Twain is quoted as saying “If I had more time I would write a shorter story.” This is certainly the case with using stickers for advertising. There is a limited amount of space to convey the right message. It takes time to perfect the copy, graphics, and layout to achieve everything you need to convey in small space.
What Any Good Advertising Needs To Be Effective
1. Logo – Every serious business who knows that marketing and advertising are vital to the growth of their business will have a professionally designed logo. You cannot create a brand and company image successfully without one. Logos are that important. They need to be seen as often as possible and they need to become synonymous with your products and/or service.
Logo Design Tips
- Simple – creating a business logo is not an exercise to build your ego. Think always about the people who will be looking at your logo and not about what a wonderful logo you have created and how clever you are.
- Creative — You still want an edgy design but not something loaded with bells and whistles that will distract from the main purpose of the logo. Have a few ideas but remain flexible. A professional designer should show you a few designs and explain the philosophy behind them.
- Image – Think about the image you want your business logo to portray. Image is a huge part of creating a brand. What do you want to project to the people who might buy from you? Trust is a big issue for people when they are choosing where to spend their money.
2. Colour Consistency – Colours are a very important to your business branding as well and stickers utilise a colour scheme perfectly. When a certain colour style is attributed to your business this gives added depth to the way people recognise your brand. This is very handy where you might use a small sticker with only the logo and colour scheme.
3. Headline – Often with business advertising the headline will be the name of the company with a sub heading or catchphrase.
An example is a Cafe called Peckish?
145 William St
Fresh Food. Always Ready.
Drop In or Call Ahead Now
1800 000 000
This engages the reader because it asks a question and targets those who are hungry. It doubles as the name of the cafe and with a big shop sign it won’t be hard to find. It also solves a couple of problems when people are on the go and feeling a little hungry. Fresh food with no wait time is very important for those on a lunch break for example. Then it states clearly what you want the person to do.
4. Benefits – Always tell your potential customer what it is they will be getting from your products and/or service. They don’t want to know what you will do for them, or how you will do it. Make it clear that you have the answer to their problem. Using the previous example again:
We Are Focused On Great Service
And good food is important to us
145 William St
It’s not that the above advertisement wouldn’t be effective for some people but that the first example would be more effective because it conveys a clear message
5. Call To Action – This is very important. Once you have identified a potential customer’s problem/s (hunger, fast and fresh foods) then you must direct them to perform the action you need. In this case to come to the shop or call ahead a food order. It has been proven that a call to action increases the percentage sales so make sure you have that.
With sticker printing a variety of shapes and sizes to suit the purpose and placement of the sticker is available. There may be times when the logo and business name is all you need, and other times when more text is or images are appropriate. The right image can boost any advertisement’s success by a huge percentage. Try to avoid staid headshots or similar. Use an action shot where someone is enjoying an activity, some sort of success directly related to your business, or enjoying eating a food you are advertising.
This will engage the emotions and hook the person to want to use your service and/or products.
The great thing about stickers is they are low cost enough to use to test a campaign before rolling it out across the board.