What Any Good Advertising Needs To Be Effective

1. Logo – Every serious business who knows that marketing and advertising are vital to the growth of their business will have a professionally designed logo. You cannot create a brand and company image successfully without one. Logos are that important. They need to be seen as often as possible and they need to become synonymous with your products and/or service.

Logo Design Tips

• Simple – creating a business logo is not an exercise to build your ego. Think always about the people who will be looking at your logo and not about what a wonderful logo you have created and how clever you are.
• Creative — You still want an edgy design but not something loaded with bells and whistles that will distract from the main purpose of the logo. Have a few ideas but remain flexible. A professional designer should show you a few designs and explain the philosophy behind them.
• Image – Think about the image you want your business logo to portray. Image is a huge part of creating a brand. What do you want to project to the people who might buy from you? Trust is a big issue for people when they are choosing where to spend their money.

2. Colour Consistency – Colours are a very important to your business branding as well and stickers utilise a colour scheme perfectly. When a certain colour style is attributed to your business this gives added depth to the way people recognise your brand. This is very handy where you might use a small sticker with only the logo and colour scheme.

3. Headline – Often with business advertising the headline will be the name of the company with a sub heading or catchphrase.

An example is a Cafe called Peckish?

PECKISH?
145 William St
Fresh Food. Always Ready.
Drop In or Call Ahead Now
1800 000 000

This engages the reader because it asks a question and targets those who are hungry. It doubles as the name of the cafe and with a big shop sign it won’t be hard to find. It also solves a couple of problems when people are on the go and feeling a little hungry. Fresh food with no wait time is very important for those on a lunch break for example. Then it states clearly what you want the person to do.

4. Benefits – Always tell your potential customer what it is they will be getting from your products and/or service. They don’t want to know what you will do for them, or how you will do it. Make it clear that you have the answer to their problem. Using the previous example again:

PECKISH?
We Are Focused On Great Service
And good food is important to us
145 William St

It’s not that the above advertisement wouldn’t be effective for some people but that the first example would be more effective because it conveys a clear message

5. Call To Action – This is very important. Once you have identified a potential customer’s problem/s (hunger, fast and fresh foods) then you must direct them to perform the action you need. In this case to come to the shop or call ahead a food order. It has been proven that a call to action increases the percentage sales so make sure you have that.

With sticker printing a variety of shapes and sizes to suit the purpose and placement of the sticker is available. There may be times when the logo and business name is all you need, and other times when more text is or images are appropriate. The right image can boost any advertisement’s success by a huge percentage. Try to avoid staid headshots or similar. Use an action shot where someone is enjoying an activity, some sort of success directly related to your business, or enjoying eating a food you are advertising.

This will engage the emotions and hook the person to want to use your service and/or products.

The great thing about stickers is they are low cost enough to use to test a campaign before rolling it out across the board.

Corporate Branding – 5 Things Your Sticker Advertising Must Have is a post from: Barney’s Printing Articles

Finding The Best Printing Service

The quality of your custom printed stickers will have a direct effect on your customers. It is important to look for a printing service that offers the highest quality stickers at a price that will fit into your budget.

Durable stickers will work effectively as a method of long-term marketing as more and more customers place them on their cars, notebooks, backpacks, lockers and laptops. You will want to choose a design that will continue to attract customers throughout the life of the sticker. A high quality promotional sticker will increase the appeal of your company, while a poorly designed sticker can give people the wrong impression about your business.

The attractiveness of your promotional stickers determines how your business is perceived in the public eye. You will find that there are a number of factors to consider when ordering custom printed stickers. You can save yourself a considerable amount of stress and money by choosing the best printing service to fill your sticker order.

The Most For Your Money

It is important when ordering custom printed stickers to know that you do not have to sacrifice quality to find stickers that fit into your marketing budget. Several companies offer supreme quality at a price you can afford. In addition, a number of printing companies offer you a discount for bulk orders.

A custom sticker is only as good as the paper on which it is printed. Therefore, if you want quality stickers, you need to choose quality paper. When ordering your custom printed stickers, remember to ask to see the materials that the printer will use on your order. This will ensure that you are getting the quality promotional stickers that you desire. Make sure that the ink that is used for your stickers is of the highest quality. You do not want to spend your marketing dollars on a batch of stickers that will fade in color before you can hand them all out to your new and existing customers.

Take care when selecting the design for your custom stickers to attract the most customers to your business. Make sure that all of the colors, fonts and graphics are professional and compliment your company name.

Find A Printer That Works For You

The ideal printing company will be willing to work with you on your sticker orders to help you maintain professionalism and meet marketing deadlines. The best printers will easily meet your standards by producing quality stickers in a timely manner for a price that you can afford.

The company from which you choose to order your custom printed stickers should be able to answer any questions that you may have and address all of your concerns.

Ordering Custom Printed Stickers is a post from: Barney’s Printing Articles

While not every prospective customer may know your particular location, they will surely know your company name, website address, logo or slogan because they have seen one of your promotional stickers on someone’s car, laptop or backpack. Stickers are a great way to establish your company in a new market and guarantee customer loyalty in a way that is easy to measure the success of your marketing campaign.

Build An Effective Mailing List

Stickers are an ideal way to get your prospective and established customers to provide you with contact and demographic information. You can offer attention-grabbing stickers as a reward for completing a survey or questionnaire. This method is even more effective than sending Thank You cards with your business card attached to customers with whom you have done business recently.

Promoting Your Website

Stickers can be extremely effectual effective when used in conjunction with your website. You can promote your web address right on the sticker itself. It is a good idea to select a URL address that is unique in order to proficiently measure the amount of traffic that your stickers are attracting to your business. For example, instead of using your usual www.domainname.com, you could use something like www.domainname.com/sticker or www.sticker.domainname.com. Keep in mind that you are not only measuring the people who receive your stickers, but also anyone who as seen them on others notebooks or car bumpers.

Distributing Your Stickers

You can distribute your stickers in a number of different ways. You can use your website to get promotional stickers to new and current customers. You can offer your dazzling and attractive stickers as a reward for requesting more information in the form of a brochure or catalog. You can obtain a mailing address to send your stickers to or motivate the customer to come into your store to pick up their stickers.

In addition, trade shows and sponsor events are great places to hand out your sticker to prospective customers. Since the cost of quality stickers is rather low, you do not have to be shy about distribution. Hand out your promotional stickers every chance you get. Give a batch to your sales representative and have him or her give them to as many people as possible. You can give stickers to all of your employees to give to their friends or put on their vehicles.

You will discover the true value of this marketing strategy as you continue to use your imagination to think of new ways to distribute your stickers. You do not have to stick with a single design. Stickers are such an affordable marketing tool that you are able to come up with a number of different styles to keep your customers interested and coming back for more.

Use Stickers To Promote Your Business is a post from: Barney’s Printing Articles